piecharts_3

  • 19% of US population have used QR codes, compared with just 12% for Twitter (2)
  • 36% of adults age 18-34 have used a QR code (3)
  • 80% of people scanning QR codes do so at home or work (4), with magazines being the most popular medium (15% of scans) followed by mail, packaging and posters (all at greater than 10%) (2)
  • Smartphones have surpassed 50% market penetration (125 million consumers) (1)

1 comScore 2013 “Mobile Future in Focus” whitepaper and Mobile Marketer article   |   2 Pitney Bowes whitepaper “Getting ahead of the emerging QR code marketing trend”   |   3 eMarketer report “US Ahead of Western Europe in QR Code Usage”   |   4 comScore MobiLens, EU5, June 2011