- Not having the URL appear right below the QR Code.
- Not being clear about what the code is for or where it goes.
- Not having any value on the other end.
- Simply linking to the company’s main homepage.
- Not linking through to a mobile-friendly site.
- Making the code too small.
- Putting the code in an area that’s difficult to scan.
- Putting it on something that’s moving all the time.
- lacing codes in locations where you can’t get a mobile signal (e.g. underground)
- Having a broken link.
Out of Reach!
No Mobile Reception Underground
Ew! Not in the Loo!
*source: Mizrahi, Olga. “QR Codes Best Practices: How To Do Them Right…and Wrong.” Long Beach Post. Long Beach Post, 28 Mar. 2013. Web. 01 July 2013.